There’s nothing wrong with buying newly registered domains, as long as you are willing to wait for several months until it finally begins to rank on the search engine’s top pages. Newly registered domains cost you more to build high-quality links. Since your website is new, it will get stuck in the Google Sandbox effects for months. And finally, it takes years before your website gains authority and trust.
The Google Sandbox is a filter that prevents fresh websites to rank on Google. Regardless of the number of backlinks you build, the number of keywords you target, and the number of articles you publish, the fresh websites won’t show up at the top of SERP due to the Sandbox effect. Basically, it acts as a temporary filter for new websites before they can rank on top of the SERPs. That said, the main objective of the Sandbox is to prevent the emergence of spam websites on search engine pages.
However, if you want to speed up the ranking process and start building traffic on your website, you can buy expired domains with pre-existing quality backlinks. This kind of expired domain would have gained authority because they already got featured on many other big websites. While hundreds of thousands of domains expire every day, finding good expired domains with quality backlinks is a very big deal!
Here is where Domain Coasters comes to the rescue. We have built a system to find, filter and acquire quality expired domains from several resources.
So, should you buy an expired domain?
Why expired domains can work for you
Using a newly registered domain is much like sitting in a boat on a quiet river, waiting to catch a fish. It takes time, patience, and in the case of organic ranking, money! You have to consistently perform all the necessary on-page and off-page SEO activities until your website starts showing progress in ranking.
On the other hand, buying expired domains with SEO value can help you cast a wider net to catch more fish. When we say expired domains with backlinks, we mean domains that have expired but still have authority as it still gets featured on many big websites.
Choosing expired domains
To choose the right expired domain you first need to have clarity of your niche/industry, quality of links, use case, SEO metrics, budget, wayback archive, and more.
While it’s very less likely to find expired domains with specific keywords / brand names in the domain name, you can always find domains that are closely relevant to your niche or industry.
While your SEO activities must continue regularly to get results, expired domains tend to give you leverage in the following ways…
Major Advantages of Buying Expired Domains
1. SEO Benefits
- The Google algorithm favors expired domains that have been active for several years.
- Expired domains have skipped the Google Sandbox waiting period, which makes them ready for ranking on Google SERP.
- Expired domains that have existing authority backlinks save you the time and money to create a robust link profile. Therefore, if you want to buy expired domains, you must research deeper into a domain’s backlink profile. Contextual links from the content body of an article through a legitimate source are considered the most valuable backlinks. So, if the expired domain has links from important sites then you have a higher advantage for SEO. These sites include government sites, educational sites, editorial sources, popular news websites, and niche-relevant websites.
- Expired domains already have high authority, which frees you of the time, effort, and money in building high authority domains. For instance, this expired domain below (i.e. proton*r.com) has high authority links.
After diving deeper into these niches, backlinks, SEO metrics and other factors, you will be able to identify and buy expired domains suitable to your niche.
You can also check other parameters. For instance, on our expired domains inventory, you can click on a particular domain of interest. Then click on ‘more data’ and head over to its comprehensive list of details.
The expired domain’s chart shows the year it was created, its live backlinks, historical backlinks, whether or not it is a non-drop domain, and so on. This expired domain is still indexed on Google, which is a good sign. You can also cross-check whether the expired domains you picked are clean by following this guide.
Apart from SEO benefits, there are several other reasons why expired domains are in high demand and get sold at several $$$$ in auctions.
2. Exact match domains containing keywords with high search volume
Expired domains that have exact match keywords with a high search volume tend to get type-in traffic and can also potentially perform better in the SERP.
For example, “Best VPN” is one of the lucrative keywords with a high search volume for which “BestVPN.org” is ranking on the first page.
When you find expired domains with exact-match keywords that also have a high search volume, it’s a win-win!
3. Short domain names
Short domains are always easy to remember and good for branding purposes. Short domain names enable people to directly type domain names in their browsers.
Take a look at some of the most expensive two-letter and three-letter domains sold in history.
4. Product-named domains
Here are some of the most expensive domains sold in history that refer to products in different industries.
5. Business Domains
The following table contains some of the most expensive domains sold in different niches like Health, Finance, Insurance, Automotive, Tech and more.
6. Dictionary Domains
Domains based on single words from the dictionary also have great value. Take a look at some of the expensive dictionary word domain sales.
7. Location-specific domains
Some expired domains that contain the country / state / city names in them are used for local SEO purposes. For example domains like newyorkdentaloffice.com is used as Newyork based lead generation website for dentists.
On the other hand, some brands also prefer to use ccTLD domain names for local SEO. These domains are easy to remember, brandable, and can be typed in directly into the browser. Domains like bus.es can be seen on billboards and posters in Spain!
These are some of the major benefits of buying expired domains! If you are the one looking to boost your SERP ranking with the power of expired domains, then feel free to reach out to our experts.